Audience Research

Audience Questionnaire

The purpose of this task is to put forward questions to my peers about my chosen genre to discover the most accurate and effective target audience for the media products I am producing. I need to find the conventions people are used to, the striking imagery commonly associated with the genre of alternative rock I am adopting. Doing this questionnaire allows me to find aspects of music videos, digipaks and album advertisements that people recognise the most. These aspects will be considered and included when doing my media products to ensure my products have the desired identity.

Audience Questionnaire Summary

From doing this research I gained knowledge from my ideal target audience. Here is a summary of that information in a easy to digest infographic.

Focus Group

I will conduct a focus group of 4-6 male and female participants to evaluate their reaction towards certain media products. I will have the participants review two music videos, two album digipaks and two album advertisements. I will collect this information by producing and uploading a video with the reactions of the participants. I will then summarise it so it is easier to digest in either an infographic or presentation. I will then evaluate this information where it can influence the media products I am producing later into the coursework.

The two music videos the participants in my focus group will be reviewing are as follows;

The 1975 - Robbers

Foster the People - Best Friend

• What did you think? Which video did you prefer? Why?
• Do you think they accurately portray a convention of alternative rock?
• Is the visual style of these music videos appealing to you? What fits better into the convention?
• Is the narrative that the music video portrays conventional to the genre of alternative rock? And why?

Album Digipaks

• Dinosaurs
• Bloc Party - Weekend in the City

• What do you think? Which album digipak do you prefer? Why?
• Do you think they accurately portrays the conventions of alternative rock?
• Is the visual style of these album digipak appealing to you? What fits better into the convention?

Album Advertisement

• The Vaccines
• The Horrors

• What do you think? Which album advertisement do you prefer? Why?
• Do you think they accurately portrays the conventions of alternative rock?
• Is the visual style of these album digipaks appealing to you? What fits better into the convention?

Finished Focus Group video

Audience Interview

I will compose an audience interview in order to gauge opinions directly from the participants. Their reactions will be recorded and then summarized into information that can be used to influence my final product. The questions are work-in-progress, however, as I need to use the ones that give me the most detailed answers. The current line-up of questions are as follows;

• What is your age?
• Do you enjoy alternative rock?
• Why/why not?
• Do you prefer a more pessimistic music video, or a more optimistic one, and why?
• Is a monochromic visual style (black & white) more conventional to the genre; and is it more effective than it being in colour?
• Violence being portrayed in music videos isn’t rare; is it conventional for alternative rock? And why?
• What is your expectation of what an alternative rock video will contain and what imagery will be used to show this, in detail?
• What do you think has more influence and relevance to the audience, narrative-based music videos or performance based?
• What do you think is the point in a digipak, in detail?
• What do you think is the point in an album advertisement, in detail?

Finished Audience Interview video

Audience Research Summary

This task asks of me to assemble and consider all information I have gathered through the audience research tasks I have completed over the past couple of weeks. I will sum up my target audience's answers from the survey I conducted prior against the audience interview I conducted recently. I will also consider the focus group interview as a means of finding the suitability of narrative for the target audience. The survey and the audience questionnaire gives me information to determine the demographics, psychographics and hobbies of my target audience to create a product for the correct audience.

Audience Profile